Last updated: May 2026
Freelance, agency, and enterprise in-house — I've done SEO at every level and scale, from local small business to directing search strategy across global properties with millions of pages. Based in Greater Boston, working with businesses across the US. Technical audits, content strategy, international SEO, and websites engineered to rank from the ground up. This isn't generalist advice. It's deep expertise applied directly to your business.
Most SEO practitioners have worked at one level. I've worked at all three — and that range is what makes the difference when solving real problems.
Started independently with a manufacturing company that had no online presence. Used SEO, paid search, and content to grow online sales to $750k annually. Learned that SEO only matters when it drives real revenue.
Spent years at digital agencies across Boston and New York — managing SEO across dozens of client accounts simultaneously in competitive industries. Built the pattern recognition that comes from seeing what works across many different businesses.
In-house SEO leadership at major global organizations — travel, recruiting, media — managing millions of pages, international domains, and cross-functional teams. Director-level strategy and execution at the highest levels of technical complexity.
Technical, content, links, and web design — all under one roof, all connected by 20 years of knowing how they work together.
A thorough technical and strategic audit — crawl errors, indexing issues, Core Web Vitals, site architecture, content gaps. 20 years of pattern recognition means I find what's holding you back fast and know which fixes actually move rankings.
Content that earns rankings and earns trust. Built on topical authority — pillar pages, cluster content, and a publishing sequence designed to compound over time. I write briefs your team can execute or handle the strategy end-to-end.
Quality links from relevant sources — earned through outreach, content worth linking to, and 20 years of relationships in the space. No directories, no link schemes. The kind of link building that survives algorithm updates.
Sites designed for search performance from the first line of code — fast load times, clean architecture, mobile-first, and on-page SEO baked in. Whether you need a custom build, WordPress, or Shopify, it's engineered to rank.
The same enterprise-grade toolkit used at the largest SEO operations in the world.
The platform choice depends on your business model and how much you want to manage. The SEO fundamentals are the same across all of them.
Hand-coded sites with no framework bloat — maximum speed, clean markup, complete SEO control. Best for landing pages, affiliate sites, and content properties where performance is the priority.
Custom themes, properly configured SEO plugins, and built for easy content management. Best for businesses, blogs, and service sites that need flexibility and ongoing editorial control.
Shopify stores built for search and sales from launch — SEO configured, automation built in, and optimized to convert. Built to run with minimal ongoing management.
30 minutes to understand your site, your goals, and your current SEO situation. I'll tell you honestly what I think the highest-leverage moves are — even if that means you don't need me.
For existing sites: a full technical and content audit. For new builds: scoping the architecture, content plan, and technical requirements before any work begins.
Build the site, fix the issues, create the content, acquire the links — whatever was scoped. Real deliverables with clear documentation, not a deck of recommendations.
Some clients want a long-term SEO partner. Others want a clean handoff. Both work — I'll make sure you have everything you need either way.
Straight answers to the questions most Boston businesses ask before starting an SEO engagement.
Most businesses see meaningful ranking movement within 3 to 6 months. Competitive markets like Boston can take longer. SEO is a compounding channel — results build over time and don't disappear when you stop paying for ads.
A technical SEO audit covers site architecture, crawlability, page speed, mobile usability, duplicate content, broken links, and indexation issues. It also includes keyword gap analysis, competitor benchmarking, and a prioritized action plan.
It depends on your goals and market. A one-time audit identifies what needs fixing — but SEO is ongoing because search engines update constantly, competitors evolve, and your site changes. Most businesses benefit from ongoing support after an initial audit.
Look for someone with verifiable experience across technical SEO, content strategy, and local search — not just one area. They should understand your specific market, be transparent about timelines, and be able to show real outcomes from past work, not just rankings.
65 checklist items across 7 categories — Core Web Vitals thresholds, AI visibility signals, Boston-specific local SEO, schema markup, and more. Free download.
Every engagement includes a documented before-state baseline — your current rankings, clicks by page, and conversion data from GSC and GA4 — so we know exactly what we're measuring against. Monthly reporting ties organic performance to business outcomes: calls, leads, and revenue from organic, not just impressions and rankings.
If you've worked with an SEO consultant before and aren't sure whether the work actually drove results, the SEO Impact Audit can give you an independent answer before we start.
Start with a free strategy call. Bring your site, your goals, and your biggest SEO frustrations — and we'll figure out the path forward together.
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