Your Google Business Profile is the free listing that shows on Google Maps and beside search results. For most local businesses it's the single most-viewed thing they own online — and the thing that decides whether you're one of the three businesses in the map pack, or invisible below it.
New to the term? It used to be called Google My Business. Same listing, new name. This checklist assumes you're starting from scratch — no jargon, no acronyms-first.
Enter your email and I'll send you straight to the full 26-point checklist — no pitch, no drip sequence. Just the checklist.
Six categories covering every field, signal, and Boston-specific detail that decides whether your profile wins the top three local pack spots — or sits below them.
Claim, verify, and complete every field — name, address, service area, hours, description, and attributes — the basics every other signal depends on.
Your primary category is the single highest-impact field. How to pick it, when to add secondary categories, and how to audit competitors first.
Neighborhood naming conventions Google has learned, the Route 128 corridor, and MBTA T-stop proximity — the local edges most guides miss.
Why a steady flow beats a one-time burst, how to build a repeatable request system, and how to handle responses and fake reviews.
The weekly posting cadence, cover and photo minimums, and seeding your Q&A before a competitor answers for you.
LocalBusiness schema, site-wide NAP consistency, an embedded map, and citation consistency across directories — so your site and profile tell one story.
I'll audit and optimize your Google Business Profile as a one-time, fixed-fee project — categories, services, attributes, photos, posting cadence, and a review-velocity plan. From $297, 5–7 business day turnaround. No retainer required.