I've done SEO at every level — freelance, agency, and enterprise Director. I've run search strategy across 19 languages and 11 global domains. Now I work directly with small businesses in Boston and Greater New England that deserve that depth of experience.
Every stage built on the last. Freelance taught me what actually moves the needle. Agency taught me scale. Enterprise taught me systems.
I started in SEO before most people knew what it was. In 2006 I took on my first client under White Mountain Process — a manufacturing company with no online presence — and built their digital revenue from zero to $750k using search as the primary channel. That experience of doing real work for real results never left me.
From there I moved into agencies, managing SEO across dozens of accounts and learning what works at scale. Then enterprise: Kayak, Monster, Ziff Davis, Care.com. At Ziff Davis I was Director of SEO — overseeing strategy across a multi-brand media portfolio. At Monster I managed SEO in 19 languages across 11 global domains.
Now I work directly with small businesses in Boston and Greater New England. The same strategic thinking that drove results at global scale, applied to businesses that actually need it — and can move fast enough to use it.
Site architecture, crawlability, Core Web Vitals, indexation, structured data.
Keyword research, topical authority, content gap analysis, editorial planning.
Google Business Profile, local citations, map pack optimization, geo signals.
Workflow automation, content pipelines, custom tools, n8n, Claude API.
SEO-first site builds in HTML/CSS. Fast, clean, built to rank from day one.
GA4, Google Search Console, reporting dashboards, traffic diagnostics.
Free 30-minute strategy call. No pitch, no package — just an honest look at where your site stands and what's worth doing about it.
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