Your Google Business Profile is the free listing that shows on Google Maps and beside search results — for most local businesses, the most-viewed thing they own online. I audit and optimize it as a one-time, fixed-fee project. No retainer required.
Want to try it yourself first? Grab the free 26-point Boston GBP checklist →
$297 to optimize an existing profile · $497 to build/reclaim from scratch.
A Google Business Profile is the free listing that shows up on Google Maps and in the panel beside search results when someone looks up your business — the box with your hours, phone number, reviews, photos, and a "Directions" button.
If the name doesn't ring a bell, you've probably heard the old one: it used to be called Google My Business. Google renamed it, but it's the same thing. And here's why it matters more than your website for most local businesses: when someone searches "plumber near me" or "best coffee Back Bay," Google rarely shows ten blue links first. It shows a map with three businesses pinned to it — and those three profiles get the calls, the directions, and the visits. Your profile is what decides whether you're one of the three.
of local searches now trigger a map pack — the three-business box that sits above the regular results.
positions in the Local Pack capture the large majority of clicks. Below the fold barely registers.
Your primary category is the biggest single factor you control — and most owners pick the wrong one.
Most consultants only touch your Google Business Profile as part of a monthly retainer. I don't — this is a deliberate one-time project. Everything below is done for you, then handed back with a short plan so the work keeps paying off.
The structural fixes that decide whether Google shows you in the map pack at all.
The ongoing signals that move you up once the structure is right.
The local and AI-search edges most profiles leave on the table.
Local search here is shaped by neighborhoods and the T, not city lines. A generic profile misses both — and in a dense market, that's the difference between showing up and not.
People here don't search "Boston" — they search "Back Bay," "Seaport," "Davis Square," "near Park Street." The map pack reorders itself block by block, so a profile that names the right neighborhoods and nearby T stops gets pulled into far more of those searches. I build those proximity signals into your services, description, and posts. More on Boston neighborhood SEO →
In a competitive Boston category, the businesses in the top three usually share a review profile your potential customers can see at a glance — enough reviews, recent enough, with a high enough average. I benchmark where you sit against the businesses already ranking and give you a realistic velocity plan to close the gap, instead of a vague "get more reviews." See the full 26-point checklist →
It's the free listing that shows on Google Maps and in the panel beside search results when someone looks up your business — with your hours, phone, reviews, photos, and a directions button. It was formerly called Google My Business. For most local businesses it's the single most-viewed thing they own online; more people see it than ever reach the website.
This is the focused, lower-commitment entry point: I audit and optimize your Google Business Profile itself. The $497 Local SEO Audit is broader — it benchmarks your whole local presence against your top three competitors and includes a full citation/NAP consistency audit across 15+ directories. Many people start here and step up later; what you pay for this credits toward the full audit.
Scope. If you have an existing profile that just needs optimizing, it's $297. If the profile needs to be built or reclaimed from scratch — categories, services, attributes, photos, and posting all set up correctly the first time — it's $497. I confirm which applies before we start, so there are no surprises.
No. Most consultants only touch your profile as part of a monthly retainer — this is a deliberate exception. It's a one-time, fixed-fee project with no ongoing commitment. If you later want help executing the broader local plan, the Local SEO Audit is the natural next step, but there's no pressure to continue.
5–7 business days from the moment you grant me manager access. You'll have the optimized profile and a short written plan for the ongoing actions — reviews, photos, posts — that keep it climbing.
Yes. The optimization method works for any local business anywhere in the US — the Boston neighborhood and MBTA signals are simply swapped for whatever local geography matters in your market. Based in Greater Boston, working remotely with clients nationwide.
Email contact@richnashawaty.com with your business name and I'll get back to you within one business day to confirm scope and get started.
Get started — from $297 →Want the broader picture too? Step up to the $497 Local SEO Audit →