Cambridge, MA · Solo Consultant

SEO consulting for Cambridge businesses — from someone who worked here.

20 years of SEO experience — enterprise and small business, every scale. I bring that depth of strategy to Cambridge businesses of every size. Solo consultant, no agency overhead, no junior staff on your account.

Book a Free Strategy Call See the $497 Audit
Why Cambridge specifically
20 years across every scale of SEO. Enterprise brands with millions of pages, agency accounts across dozens of industries, and small businesses competing in local markets. The strategic thinking that drives results at national scale is what I bring to Cambridge businesses — you're not getting a local agency that learned SEO on small accounts.
Cambridge search behavior

Cambridge isn't Boston. The search behavior is different.

Cambridge residents search with neighborhood precision. A Kendall Square employee doesn't search "restaurant Boston" — they search "lunch near Kendall/MIT" or "coffee near Draper." Businesses that optimize for "Cambridge MA" and nothing else miss most of the actual searches.

Innovation district
Kendall Square
The highest-density tech and biotech corridor in the country. Employees, researchers, and startup founders searching for B2B services, professional development, and local amenities during the workday.
Common modifiers: "near Kendall" · "near MIT" · "near Kendall/MIT T"
Academic + retail
Harvard Square
High foot traffic, strong local retail competition, significant tourist and student search volume. Local businesses here compete against national brands for "near Harvard" and "Harvard Square" queries.
Common modifiers: "near Harvard" · "Harvard Square" · "near Harvard T"
Diverse · residential
Central & Inman Square
Dense residential neighborhoods with strong community identity. Residents search hyperlocally — "Central Square dentist" or "Inman Square plumber" rather than "Cambridge" broadly.
Common modifiers: "Central Square" · "Inman Square" · "near Central T"
Services for Cambridge businesses

What I do for Cambridge clients.

01
Local SEO & Google Business Profile
GBP optimization, citation building, and map pack strategy tailored to Cambridge's neighborhood-level search behavior. The difference between ranking for "Cambridge MA" and ranking for the specific queries your customers actually use.
02
Technical SEO & Site Audits
Crawlability, indexation, Core Web Vitals, schema markup — the infrastructure layer that determines whether your content can rank at all. Delivered as a prioritized action list, not a PDF of generic observations.
03
Content & AI Visibility Strategy
Content that ranks in traditional search and gets cited in AI Overviews. Cambridge's tech-savvy audience is ahead of the curve on AI search — your content strategy should be too.
04
AI Automation Consulting
Workflow automation for Cambridge businesses — lead follow-up, reporting, content pipelines. Built with n8n and Zapier. Particularly relevant for the startup and professional services market in Kendall and Harvard Square.
05
$497 Local SEO Audit
Your GBP and local search presence benchmarked against your top 3 Cambridge competitors. Competitor comparison spreadsheets, prioritized action list, 60-minute walkthrough. 5–7 business day turnaround.
06
SEO Retainer
Ongoing monthly work: content, technical maintenance, citation management, competitor monitoring, and monthly reporting tied to calls and leads — not vanity traffic metrics.
Solo consultant vs Cambridge SEO agency

Why Cambridge businesses work with me instead of an agency.

Cambridge SEO agency
  • Sold by senior consultant, serviced by junior staff
  • $2,000–$5,000+/month with significant overhead built in
  • Account manager as your primary contact
  • Generic location page with "Cambridge" swapped in
  • Results reported in rankings and traffic, not revenue
  • Knowledge of Cambridge = city name in a template
Working with Rich
  • You work directly with a 20-year SEO veteran on every task
  • starting at $750/month — no overhead, more work per dollar
  • Direct access, faster decisions, no middleman
  • Cambridge strategy built from actual market knowledge
  • Monthly reporting tied to calls, leads, and revenue
  • Director of SEO at national enterprise brands — travel, media, recruiting, healthcare
Common questions

FAQ

Do you work on-site in Cambridge or remotely? +

Both. I'm based in Greater Boston and can meet in Cambridge for strategy sessions when that's useful. Day-to-day work is handled remotely — which is how most client relationships run regardless of geography.

What types of Cambridge businesses do you work with? +

Professional services (law firms, accountants, consultants), tech startups, local retail and restaurants, healthcare practices, and service businesses. Cambridge's mix of B2B and B2C businesses means the SEO approach varies — I'll tell you which tactics are highest-ROI for your specific situation before proposing anything.

How is Cambridge SEO different from Boston SEO? +

Cambridge has its own distinct search markets — Kendall Square draws high-intent professional and B2B searches, Harvard Square draws retail and service searches with strong neighborhood identity, and the residential neighborhoods search hyperlocally by T stop and square name. Optimizing for "Cambridge MA" alone misses most of the actual search volume. A Cambridge-specific strategy accounts for this geographic granularity.

What does a typical engagement look like? +

Most clients start with the $497 Local SEO Audit — a clear picture of where you stand against your top 3 Cambridge competitors. From there, most move to a monthly retainer covering content, technical maintenance, and GBP management. The audit credits toward your first month. No pressure to continue if the audit doesn't surface findings worth acting on.

Cambridge, MA

Let's talk about your Cambridge search visibility.

Free 30-minute strategy call. I'll look at your current rankings, your competitors' positions, and give you a specific picture of the opportunity — before anyone commits to anything.

Book a Free Strategy Call